the I AM movement: more than a film

I AM OR HOW JACK BECAME BLACK - a platform that educates, engages, and equips Americans to act on two of the most pressing and transformative issues of our time: the blurring of the color line and the emergence of identity politics as today's new racial order. 

JOIN AMERICA in exploring the impact of the multiracial baby boom upon an identity politics-driven nation that has shed much blood on the color line.

Hit home on so many levels for me…
very eye-opening.”
Adam Carolla

Watch, think, act: be skin color or be individual?

Full documentary now available worldwide.   Watch anywhere, anytime. 

I Am or How Jack Became Black may have one questioning what (race) box they fit into and how they came to fit into it. Are we ready for such a conversation in these turbulent political times?”
The Black Geeks

Share and connect: what's your take, America? 

Here is what people are saying about the film! Would you like us to feature your review? 


"An incredible and dynamic documentary...most definitely tugged at my heart strings and called me to think, listen, and talk more about some of these ongoing issues/challenges." - Bella

"Very eye-opening...I never would think about filling out the race box on an application but the impact it makes is literally crazy." - Carlie

"I have never thought about what being multiracial meant and about how people can just label you as naive for not identifying with one particular race." - Josiane

‘I Am’ doc demolishes Identity Politics.”

Impact the conversation: ready to lead? 

Inspire + Individuate + Impact


University & College Educators

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K-12 & Public Library



Film Synopsis

After his son is denied enrollment by the local elementary school for not identifying his “primary race,” a multiracial father journeys through America’s maze of identity politics to find out why race still matters so much.

Wonderful.... fascinating (and disturbing) exploration of the contemporary subordination of the individual to careerist bureaucracies and anti-humanist orthodoxies.”
National Review

the Gallery